{"id":2269,"date":"2017-04-03T10:19:34","date_gmt":"2017-04-03T10:19:34","guid":{"rendered":"http:\/\/www.24-7.fr\/blog\/?p=2269"},"modified":"2024-06-20T10:06:12","modified_gmt":"2024-06-20T10:06:12","slug":"le-jargon-du-print-ou-enfin-comprendre-les-termes-utilises-en-impression-2eme-partie","status":"publish","type":"post","link":"https:\/\/www.24-7.fr\/blog\/le-jargon-du-print-ou-enfin-comprendre-les-termes-utilises-en-impression-2eme-partie\/","title":{"rendered":"Le jargon du \u00ab Print \u00bb ou enfin comprendre les termes utilis\u00e9s en impression (2\u00e8me partie)"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb89%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbChapeau\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#0069b3&Prime; background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<span style=\"color: #ffffff;\">Dans la <a style=\"color: #ffffff;\" href=\"https:\/\/www.24-7.fr\/blog\/le-jargon-du-print-ou-enfin-comprendre-les-termes-utilises-en-impression-1ere-partie\/\" target=\"_blank\" rel=\"noopener\">premi\u00e8re partie de cet article<\/a> nous avons abord\u00e9 le vocabulaire de <strong>la cr\u00e9ation graphique, les techniques d\u2019impression et la colorim\u00e9trie<\/strong>. Aujourd\u2019hui, nous continuons avec les <strong>formats<\/strong> des supports papier, les diff\u00e9rents <strong>types de papiers<\/strong>, ainsi que les<strong> finitions et le fa\u00e7onnage en imprimerie<\/strong>.<\/span><br \/>\n[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbComprendre le format de votre support papier\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6a;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li>Attention,<strong> les imprimeurs parlent souvent en millim\u00e8tre.<\/strong> Afin d\u2019\u00e9viter les mauvaises surprises, v\u00e9rifiez toujours l\u2019unit\u00e9 de mesure indiqu\u00e9e pour le format des devis, s\u2019il s\u2019agit de cm ou de mm\u2026<\/li>\n<li>Pour information,<strong> on place toujours la largeur du support avant la hauteur.<\/strong> Par exemple, quand on parle d&rsquo;une affiche \u00ab\u00a04 x 3\u00a0\u00bb (m), cela signifie qu\u2019elle fait 4 m de large et 3 m de haut.<\/li>\n<li><strong>Le format \u00ab\u00a0\u00e0 la fran\u00e7aise\u00a0\u00bb :<\/strong> format vertical, dont le c\u00f4t\u00e9 le plus grand est la hauteur.<br \/>Contrairement au <strong>format \u00ab\u00a0\u00e0 l\u2019italienne\u00a0\u00bb<\/strong>, horizontal, dont le plus grand c\u00f4t\u00e9 est la largeur.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2279\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/formats-1.jpg\" alt=\"la diff\u00e9rence entre format \u00e0 la fran\u00e7aise et format \u00e0 l'italienne\" width=\"878\" height=\"510\" srcset=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/formats-1.jpg 952w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/formats-1-150x87.jpg 150w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/formats-1-300x174.jpg 300w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/formats-1-768x446.jpg 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbComprendre les diff\u00e9rents types de papier d\u2019impression\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6a;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li><strong>Couch\u00e9<\/strong> : type de papier ayant subi un traitement de surface lui donnant un bon liss\u00e9 qui offre une qualit\u00e9 sup\u00e9rieure d\u2019impression. Le terme couch\u00e9 n\u2019implique pas n\u00e9cessairement la notion de brillance puisqu\u2019il existe\u00a0: le papier couch\u00e9 brillant, papier couch\u00e9 satin\u00e9, papier couch\u00e9 mat, semi-mat ou grain\u00e9.<br \/>Un papier non couch\u00e9 (offset, bouffant, cr\u00e9ation) absorbe plus rapidement l\u2019encre.<\/li>\n<li><strong>Grammage<\/strong> : masse de papier au m\u00b2. Son unit\u00e9 est g\/m\u00b2. Il donne une id\u00e9e de l\u2019\u00e9paisseur du support utilis\u00e9.<br \/>\u00c0 grammage \u00e9gal, l\u2019\u00e9paisseur peut varier en fonction de la nature du papier.<\/li>\n<li><strong>Grain <\/strong>du papier est l\u2019\u00e9quivalent d\u2019un touch\u00e9 avec une certaine rugosit\u00e9 et non lisse.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbComprendre les finitions en impression\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6a;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li><strong>Dorure <\/strong>: m\u00e9thode d\u2019impression \u00e0 chaud de motifs et d\u2019aplats m\u00e9tallis\u00e9s (or ou argent). Souvent utilis\u00e9e pour les \u00e9tiquettes de bouteille de vin, les cartes de visite, ou encore les menus de restaurants traditionnels.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/dorure.jpg\" alt=\"l'impression de finitions en dorure pour des cartes de visite uniques\" width=\"710\" height=\"474\" srcset=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/dorure.jpg 1000w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/dorure-150x100.jpg 150w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/dorure-300x200.jpg 300w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/dorure-768x512.jpg 768w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Gaufrage<\/strong> (gaufrer) : proc\u00e9d\u00e9 d\u2019impression permettant l\u2019obtention de motifs ou lettrages en relief, \u00e0 partir d&rsquo;une plaque m\u00e9tallique grav\u00e9e en creux qui est press\u00e9e sur le papier.<\/li>\n<li><strong>Gravure<\/strong> : op\u00e9ration consistant \u00e0 creuser un support m\u00e9tallique au moyen d\u2019un burin ou d\u2019un acide (taille-douce, photogravure typo et gravure relief).<\/li>\n<li><strong>Pelliculage<\/strong> : proc\u00e9d\u00e9 de finition qui ajoute apr\u00e8s impression une mince couche de polypropyl\u00e8ne brillant ou mat donnant une finition parfaite au support et prot\u00e8ge le document.<\/li>\n<li><strong>Vernis <\/strong>: brillant, s\u00e9lectif, velours, en relief\u2026 Le vernis offre des finissions originales et plus haut de gamme.<br \/>Voici ci-dessous un bon exemple d&rsquo;utilisation du <strong>vernis s\u00e9lectif<\/strong> sur un pelliculage mat, permettant de mettre en valeur votre logo :<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2285\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/vernis-selectif.jpg\" alt=\"L'utilisation du vernis s\u00e9lectif permet de mettre en valeur votre logo.\" width=\"472\" height=\"472\" srcset=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/vernis-selectif.jpg 900w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/vernis-selectif-150x150.jpg 150w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/vernis-selectif-300x300.jpg 300w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/vernis-selectif-768x769.jpg 768w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbComprendre le fa\u00e7onnage d\u2019un document papier\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6a;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Derni\u00e8res op\u00e9rations qui, par pliage, d\u00e9coupe, assemblage, encartage, piq\u00fbre, couture, reliure, etc., donnent aux imprim\u00e9s leur forme d\u00e9finitive.<\/p>\n<ul>\n<li><strong>D\u00e9coupe <\/strong>ou<strong> forme de d\u00e9coupe :<\/strong> structure r\u00e9alis\u00e9e sur mesure permettant d\u2019obtenir une forme particuli\u00e8re. Souvent utilis\u00e9e pour les chemises \u00e0 rabats, les enveloppes \u00e0 fen\u00eatre ou les packaging.<\/li>\n<li><strong>Dos carr\u00e9 coll\u00e9 :<\/strong> cahiers assembl\u00e9s et coll\u00e9s dans une couverture \u00e0 dos carr\u00e9. Le dos est la tranche d\u2019un livre ou d\u2019une brochure.<\/li>\n<li><strong>Massicotage\u00a0: <\/strong>op\u00e9ration de d\u00e9coupe du papier \u00e0 l\u2019aide d\u2019un massicot.<\/li>\n<li><strong>Pli accord\u00e9on :<\/strong> pliage en forme de \u00abZ\u00bb ou de \u00abM\u00bb qui permet d\u2019ouvrir le d\u00e9pliant \u00e0 la mani\u00e8re d\u2019un accord\u00e9on.<\/li>\n<li><strong>Pli crois\u00e9 :<\/strong> pliage \u00e0 deux plis perpendiculaires constituant un huit pages.<\/li>\n<li><strong>Pli portefeuille :<\/strong> pliage \u00e0 trois plis parall\u00e8les permettant le repli des deux feuillets ext\u00e9rieurs vers le pli central int\u00e9rieur.<\/li>\n<li><strong>Pli roul\u00e9 :<\/strong> plis parall\u00e8les, une extr\u00e9mit\u00e9 rejoint l\u2019autre en pliant cette derni\u00e8re toujours sur elle-m\u00eame et dans le m\u00eame sens.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2290\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/pliages.jpg\" alt=\"les diff\u00e9rents pliages possibles pour vos d\u00e9pliants : plis roul\u00e9s, plis accord\u00e9on, plis crois\u00e9s, plis portefeuille...\" width=\"801\" height=\"145\" srcset=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/pliages.jpg 900w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/pliages-150x27.jpg 150w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/pliages-300x54.jpg 300w, https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/pliages-768x139.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<ul>\n<li><strong>Rainage<\/strong>: un pli r\u00e9alis\u00e9 sur les papiers de fort grammage pour faciliter leur ouverture et fermeture.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; header_3_line_height=\u00a0\u00bb1.5&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3 style=\"text-align: center;\">Voil\u00e0, notre tour d\u2019horizon du vocabulaire du \u00ab print \u00bb est termin\u00e9. Si vous rencontrez d\u2019autres termes techniques du jargon de l\u2019impression que vous ne comprenez pas, n\u2019h\u00e9sitez pas \u00e0 nous poser vos questions ! \u263b<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans la premi\u00e8re partie de cet article nous avons abord\u00e9 le vocabulaire de la cr\u00e9ation graphique, les techniques d\u2019impression et la colorim\u00e9trie. Aujourd\u2019hui, nous continuons avec les formats des supports papier, les diff\u00e9rents types de papiers, ainsi que les finitions et le fa\u00e7onnage en imprimerie. Attention, les imprimeurs parlent souvent en millim\u00e8tre. Afin d\u2019\u00e9viter les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Dans la <a href=\"https:\/\/www.24-7.fr\/blog\/le-jargon-du-print-ou-enfin-comprendre-les-termes-utilises-en-impression-1ere-partie\/\" target=\"_blank\" rel=\"noopener\">premi\u00e8re partie de cet article<\/a> nous avons abord\u00e9 le vocabulaire de <strong>la cr\u00e9ation graphique, les techniques d'impression et la colorim\u00e9trie<\/strong>. Aujourd'hui, nous continuons avec les <strong>formats<\/strong> des supports papier, les diff\u00e9rents <strong>types de papiers<\/strong>, ainsi que les<strong> finitions et le fa\u00e7onnage en imprimerie<\/strong>.<\/p><h2><img class=\"aligncenter wp-image-2270\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/1-UNE-article-2.jpg\" alt=\"\" width=\"676\" height=\"520\" \/><\/h2><p>\u00a0<\/p><h2><strong>Comprendre le format de votre support papier<\/strong><\/h2><p>\u00a0<\/p><ul><li>Attention,<strong> les imprimeurs parlent souvent en millim\u00e8tre.<\/strong> Afin d\u2019\u00e9viter les mauvaises surprises, v\u00e9rifiez toujours l\u2019unit\u00e9 de mesure indiqu\u00e9e pour le format des devis, s\u2019il s\u2019agit de cm ou de mm\u2026<\/li><li>Pour information,<strong> on place toujours la largeur du support avant la hauteur.<\/strong> Par exemple, quand on parle d'une affiche \u00ab\u00a04 x 3\u00a0\u00bb (m), cela signifie qu\u2019elle fait 4 m de large et 3 m de haut.<\/li><li><strong>Le format \"\u00e0 la fran\u00e7aise\" :<\/strong> format vertical, dont le c\u00f4t\u00e9 le plus grand est la hauteur.<br \/>Contrairement au <strong>format \"\u00e0 l\u2019italienne\"<\/strong>, horizontal, dont le plus grand c\u00f4t\u00e9 est la largeur.<\/li><\/ul><p><img class=\"aligncenter wp-image-2279\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/formats-1.jpg\" alt=\"la diff\u00e9rnece entre format \u00e0 la fran\u00e7aise et format \u00e0 l'italienne\" width=\"878\" height=\"510\" \/><\/p><h2>\u00a0<\/h2><h2><strong>Comprendre les diff\u00e9rents types de papier d\u2019impression<\/strong><\/h2><p>\u00a0<\/p><ul><li><strong>Couch\u00e9<\/strong> : type de papier ayant subi un traitement de surface lui donnant un bon liss\u00e9 qui offre une qualit\u00e9 sup\u00e9rieure d\u2019impression. Le terme couch\u00e9 n\u2019implique pas n\u00e9cessairement la notion de brillance puisqu\u2019il existe\u00a0: le papier couch\u00e9 brillant, papier couch\u00e9 satin\u00e9, papier couch\u00e9 mat, semi-mat ou grain\u00e9.<br \/>Un papier non couch\u00e9 (offset, bouffant, cr\u00e9ation) absorbe plus rapidement l\u2019encre.<\/li><li><strong>Grammage<\/strong> : masse de papier au m\u00b2. Son unit\u00e9 est g\/m\u00b2. Il donne une id\u00e9e de l\u2019\u00e9paisseur du support utilis\u00e9.<br \/>\u00c0 grammage \u00e9gal, l\u2019\u00e9paisseur peut varier en fonction de la nature du papier.<\/li><li><strong>Grain <\/strong>du papier est l\u2019\u00e9quivalent d\u2019un touch\u00e9 avec une certaine rugosit\u00e9 et non lisse.<\/li><\/ul><p>\u00a0<\/p><h2><strong>Comprendre les finitions en impression<\/strong><\/h2><p>\u00a0<\/p><ul><li><strong>Dorure <\/strong>: m\u00e9thode d\u2019impression \u00e0 chaud de motifs et d\u2019aplats m\u00e9tallis\u00e9s (or ou argent). Souvent utilis\u00e9e pour les \u00e9tiquettes de bouteille de vin, les cartes de visite, ou encore les menus de restaurants traditionnels.<\/li><\/ul><p>\u00a0<\/p><p><img class=\"aligncenter wp-image-2281\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/dorure.jpg\" alt=\"l'impression de finitions en dorure pour des cartes de visite uniques\" width=\"710\" height=\"474\" \/><\/p><p>\u00a0<\/p><ul><li><strong>Gaufrage<\/strong> (gaufrer) : proc\u00e9d\u00e9 d\u2019impression permettant l\u2019obtention de motifs ou lettrages en relief, \u00e0 partir d'une plaque m\u00e9tallique grav\u00e9e en creux qui est press\u00e9e sur le papier.<\/li><li><strong>Gravure<\/strong> : op\u00e9ration consistant \u00e0 creuser un support m\u00e9tallique au moyen d\u2019un burin ou d\u2019un acide (taille-douce, photogravure typo et gravure relief).<\/li><li><strong>Pelliculage<\/strong> : proc\u00e9d\u00e9 de finition qui ajoute apr\u00e8s impression une mince couche de polypropyl\u00e8ne brillant ou mat donnant une finition parfaite au support et prot\u00e8ge le document.<\/li><li><strong>Vernis <\/strong>: brillant, s\u00e9lectif, velours, en relief\u2026 Le vernis offre des finissions originales et plus haut de gamme.<br \/>Voici ci-dessous un bon exemple d'utilisation du <strong>vernis s\u00e9lectif<\/strong> sur un pelliculage mat, permettant de mettre en valeur votre logo :<\/li><\/ul><p>\u00a0<\/p><p><img class=\"aligncenter wp-image-2285\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/vernis-selectif.jpg\" alt=\"L'utilisation du vernis s\u00e9lectif permet de mettre en valeur votre logo.\" width=\"472\" height=\"472\" \/><\/p><p>\u00a0<\/p><h2><strong>Comprendre le fa\u00e7onnage d\u2019un document papier<\/strong><\/h2><p>\u00a0<\/p><p>Derni\u00e8res op\u00e9rations qui, par pliage, d\u00e9coupe, assemblage, encartage, piq\u00fbre, couture, reliure, etc., donnent aux imprim\u00e9s leur forme d\u00e9finitive.<\/p><ul><li><strong>D\u00e9coupe <\/strong>ou<strong> forme de d\u00e9coupe :<\/strong> structure r\u00e9alis\u00e9e sur mesure permettant d\u2019obtenir une forme particuli\u00e8re. Souvent utilis\u00e9e pour les chemises \u00e0 rabats, les enveloppes \u00e0 fen\u00eatre ou les packaging.<\/li><li><strong>Dos carr\u00e9 coll\u00e9 :<\/strong> cahiers assembl\u00e9s et coll\u00e9s dans une couverture \u00e0 dos carr\u00e9. Le dos est la tranche d\u2019un livre ou d\u2019une brochure.<\/li><li><strong>Massicotage\u00a0: <\/strong>op\u00e9ration de d\u00e9coupe du papier \u00e0 l\u2019aide d\u2019un massicot.<\/li><li><strong>Pli accord\u00e9on :<\/strong> pliage en forme de \u00abZ\u00bb ou de \u00abM\u00bb qui permet d\u2019ouvrir le d\u00e9pliant \u00e0 la mani\u00e8re d\u2019un accord\u00e9on.<\/li><li><strong>Pli crois\u00e9 :<\/strong> pliage \u00e0 deux plis perpendiculaires constituant un huit pages.<\/li><li><strong>Pli portefeuille :<\/strong> pliage \u00e0 trois plis parall\u00e8les permettant le repli des deux feuillets ext\u00e9rieurs vers le pli central int\u00e9rieur.<\/li><li><strong>Pli roul\u00e9 :<\/strong> plis parall\u00e8les, une extr\u00e9mit\u00e9 rejoint l\u2019autre en pliant cette derni\u00e8re toujours sur elle-m\u00eame et dans le m\u00eame sens.<\/li><\/ul><p><img class=\"aligncenter wp-image-2290\" src=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2017\/04\/pliages.jpg\" alt=\"les diff\u00e9rents pliages possibles pour vos d\u00e9pliants : plis roul\u00e9s, plis accord\u00e9on, plis crois\u00e9s, plis portefeuille...\" width=\"801\" height=\"145\" \/><\/p><ul><li><strong>Rainage<\/strong>: un pli r\u00e9alis\u00e9 sur les papiers de fort grammage pour faciliter leur ouverture et fermeture.<\/li><\/ul><p>\u00a0<\/p><p>Voil\u00e0, notre tour d\u2019horizon du vocabulaire du \"print\" est termin\u00e9. Si vous rencontrez d'autres termes techniques du jargon de l'impression que vous ne comprenez pas, n'h\u00e9sitez pas \u00e0 nous poser vos questions !<\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 51px; left: 182px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 51px; left: 182px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 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'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 1028px; left: 81px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2203px; left: 165px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2203px; left: 165px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2203px; left: 165px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2203px; left: 165px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2989px; left: 284px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2989px; left: 284px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 2989px; left: 284px;\">Enregistrer<\/span><\/p><p><span style=\"border-radius: 2px; 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