{"id":2437,"date":"2018-11-20T09:54:38","date_gmt":"2018-11-20T09:54:38","guid":{"rendered":"https:\/\/www.24-7.fr\/blog\/?p=2437"},"modified":"2024-07-09T09:22:40","modified_gmt":"2024-07-09T09:22:40","slug":"bien-preparer-la-reunion-de-brief-creatif-avec-votre-agence-web","status":"publish","type":"post","link":"https:\/\/www.24-7.fr\/blog\/bien-preparer-la-reunion-de-brief-creatif-avec-votre-agence-web\/","title":{"rendered":"Bien pr\u00e9parer la r\u00e9union de brief cr\u00e9atif avec votre agence web"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|3px|0px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb89%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbChapeau\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#0c71c3&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px|\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px\u00a0\u00bb border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#0c71c3&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Pour votre projet de site internet, vous avez choisi de faire appel \u00e0 une agence. Mais avant de d\u00e9buter le travail de refonte\/cr\u00e9ation, il n&rsquo;est pas rare que\u00a0le webdesigner vous propose un rendez-vous de<em> brief<\/em> cr\u00e9atif. Encore un terme compliqu\u00e9\u2026 Mais qu\u2019est-ce que c\u2019est ? Pas de panique, le <em>brief<\/em> cr\u00e9atif est une simple <strong>r\u00e9union de lancement<\/strong> entre les diff\u00e9rents acteurs du projet (les repr\u00e9sentants de votre projet et le webdesigner de l\u2019agence).<br \/>\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>\u00c0 quoi sert un <em>brief<\/em> cr\u00e9atif ?<\/strong> L\u2019objectif pour vous sera de vous poser les bonnes questions et d\u2019\u00e9claircir votre projet. Pour l\u2019agence\u00a0: bien comprendre votre besoin et vous proposer une r\u00e9ponse graphique ad\u00e9quate.<\/p>\n<p><strong>Concr\u00e8tement, quelles questions faut-il se poser\u00a0?<\/strong> Chaque projet est unique, mais certaines questions reviennent toujours lors d\u2019un<em> brief<\/em> cr\u00e9atif. Pr\u00e9parez-vous \u00e0 ce rendez-vous en r\u00e9pondant en amont \u00e0 ces diff\u00e9rentes questions avec les diff\u00e9rents membres de votre projet.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbSe questionner sur vous\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x75;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSe questionner sur vous\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Quel est l\u2019objectif de la cr\u00e9ation\/refonte du site internet ?<\/strong><\/p>\n<p>En menant ce projet, quelles sont vos attentes\u00a0? Augmenter votre visibilit\u00e9\u00a0sur le web ? Augmenter les prises de contact\u00a0? Simplifier la recherche d\u2019informations sur votre entreprise\u00a0? Des objectifs clairs = une solution efficace.<\/p>\n<p><strong>Quelles sont vos cibles\u00a0?<\/strong><\/p>\n<p>Y\u2019en a-t-il plusieurs ? Le message est-il diff\u00e9rent pour chaque cible\u00a0? Vos services sont-ils diff\u00e9rents pour chaque cible\u00a0?<\/p>\n<p><strong>Quels sont vos atouts\u00a0? Vos valeurs\u00a0?<\/strong><\/p>\n<p>Qu\u2019est-ce qui vous d\u00e9marque de vos concurrents\u00a0?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/11\/vous-1.png\u00a0\u00bb alt=\u00a0\u00bbIllustration agence web Grenoble\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; custom_margin=\u00a0\u00bb-50px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb89%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|1px|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbSe questionner sur le contenu\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x75;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSe questionner sur le contenu\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/11\/contenu-4.png\u00a0\u00bb alt=\u00a0\u00bbIllustration agence web \u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; custom_margin=\u00a0\u00bb-24px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Que souhaitez-vous faire appara\u00eetre sur votre site\u00a0?<\/strong><\/p>\n<p>Avez-vous une id\u00e9e d\u2019arborescence\u00a0? Des pages indispensables \u00e0 pr\u00e9voir\u00a0?<\/p>\n<p><strong>Quelles sont les informations recherch\u00e9es prioritairement par vos cibles\u00a0?<\/strong><\/p>\n<p>Y\u2019a-t-il des \u00e9l\u00e9ments \u00e0 mettre en avant plut\u00f4t que d\u2019autres\u00a0?<\/p>\n<p><strong><strong>Avez-vous des services \u00e0 mettre en avant\u00a0?<\/strong><\/strong><\/p>\n<p><strong>Quelles fonctionnalit\u00e9s souhaitez-vous ajouter \u00e0 votre site\u00a0?<\/strong><\/p>\n<p>Pouvez-vous d\u00e9crire le plus pr\u00e9cis\u00e9ment possible comment vous imaginez ces fonctionnalit\u00e9s\u00a0? (Exemple : carte interactive, r\u00e9servation en ligne&#8230;)<\/p>\n<p><strong>Sur quels mots-cl\u00e9s souhaitez-vous \u00eatre trouv\u00e9s sur Google ?\u00a0<\/strong><\/p>\n<p>Il est important de prendre en compte la dimension \u00ab\u00a0r\u00e9f\u00e9rencement \/ SEO\u00a0\u00bb dans un projet de site internet. Votre strat\u00e9gie de r\u00e9f\u00e9rencement aura un impact sur l&rsquo;arborescence \u00e0 pr\u00e9voir et le contenu des pages.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbSe questionner sur le graphisme\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x75;||divi||400&Prime; icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSe questionner sur le graphisme\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#0069b3&Prime; image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3&Prime; image_icon_background_color__sticky=\u00a0\u00bb#0069b3&Prime;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|13px|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Avez-vous une charte graphique\u00a0?<\/strong><\/li>\n<\/ul>\n<p>Logo, couleurs, ic\u00f4nes, \u00e9l\u00e9ments graphiques r\u00e9currents\u2026<\/p>\n<ul>\n<li><strong>Avez-vous des exemples de sites internet que vous appr\u00e9ciez\u00a0? Pourquoi les appr\u00e9ciez-vous\u00a0?<\/strong><\/li>\n<\/ul>\n<p>Vous pouvez les appr\u00e9cier pour leur graphisme mais \u00e9galement pour leurs fonctionnalit\u00e9s, leur ergonomie\u2026<\/p>\n<ul>\n<li><strong>Avez-vous des interdits ?<\/strong><\/li>\n<\/ul>\n<p>Couleurs,\u00a0visuels\u00a0\u00e0 \u00e9viter&#8230;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/11\/paint.png\u00a0\u00bb alt=\u00a0\u00bbIllustration agence web Grenoble\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px||0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>R\u00e9pondre en amont \u00e0 toutes ces questions vous permettra d\u2019<strong>y voir plus clair sur votre projet et vos objectifs<\/strong>, vous serez pr\u00eat \u00e0 en discuter avec l\u2019agence. En \u00e9changeant avec vous sur ces diff\u00e9rents points et en comprenant bien les diff\u00e9rentes probl\u00e9matiques de votre projet, le webdesigner pourra d\u00e9j\u00e0 imaginer les solutions fonctionnelles et graphiques \u00e0 mettre en place pour <strong>un r\u00e9sultat efficace<\/strong>. L\u2019\u00e9tape suivant le <em>brief <\/em>cr\u00e9atif est la conception d\u2019un <em>zoning<\/em> ou de maquettes graphiques\u00a0: l\u2019occasion de mettre en musique tous les points abord\u00e9s lors du rendez-vous de <em>brief<\/em>.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Vous avez un projet web ?<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.24-7.fr\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbPrenez contact avec notre \u00e9quipe !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour votre projet de site internet, vous avez choisi de faire appel \u00e0 une agence. Mais avant de d\u00e9buter le travail de refonte\/cr\u00e9ation, il n&rsquo;est pas rare que\u00a0le webdesigner vous propose un rendez-vous de brief cr\u00e9atif. Encore un terme compliqu\u00e9\u2026 Mais qu\u2019est-ce que c\u2019est ? Pas de panique, le brief cr\u00e9atif est une simple r\u00e9union [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45,1,3,34],"tags":[],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-strategie","category-non-classifiee","category-solutions","category-web-mobile-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment bien pr\u00e9parer le brief cr\u00e9atif avec votre agence web ?<\/title>\n<meta name=\"description\" content=\"24-7, vous explique dans cet article, comment bien pr\u00e9parer la r\u00e9union de brief cr\u00e9atif avec votre 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