{"id":2546,"date":"2018-12-18T14:21:18","date_gmt":"2018-12-18T14:21:18","guid":{"rendered":"https:\/\/www.24-7.fr\/blog\/?p=2546"},"modified":"2024-07-09T09:56:35","modified_gmt":"2024-07-09T09:56:35","slug":"ameliorer-son-referencement-sur-google-en-5-etapes","status":"publish","type":"post","link":"https:\/\/www.24-7.fr\/blog\/ameliorer-son-referencement-sur-google-en-5-etapes\/","title":{"rendered":"Am\u00e9liorer son r\u00e9f\u00e9rencement sur Google en 5 \u00e9tapes"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.2″ background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|3px|0px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb89%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbChapeau\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#0c71c3″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px|\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px\u00a0\u00bb border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#0c71c3″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le web est en constante \u00e9volution. Chaque jour, des milliers de nouveaux sites sont r\u00e9f\u00e9renc\u00e9s, de nouvelles tendances sont mises en avant, de nouveaux concurrents s’opposent \u00e0 vous. Pour am\u00e9liorer le r\u00e9f\u00e9rencement de votre site internet sur Google, il est donc indispensable de suivre cette dynamique et ce troubillon de nouveaut\u00e9s en optimisant\u00a0r\u00e9guli\u00e8rement votre site internet<\/strong>. Voici 5 \u00e9tapes concr\u00e8tes \u00e0 suivre et r\u00e9p\u00e9ter \u00e0 l\u2019infini\u00a0?<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bb\u00c9tape n\u00b01 : R\u00e9fl\u00e9chir \u00e0 une liste d\u2019expressions-cl\u00e9s pertinentes\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbN||divi||400″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbConseil SEO n\u00b01 : R\u00e9fl\u00e9chir \u00e0 une liste d\u2019expressions-cl\u00e9s int\u00e9ressantes\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Ne partez pas bille en t\u00eate\u00a0! Comme dans tout projet, il est important de mener un travail de r\u00e9flexion<\/strong>. Quelles sont vos cibles\u00a0? Que peuvent-elles taper sur leur moteur de recherche\u00a0? Emploient-elles un vocabulaire diff\u00e9rent du v\u00f4tre pour d\u00e9signer vos produits\/services\u00a0?<\/p>\n

Le but de cette premi\u00e8re phase sera de d\u00e9terminer une liste d\u2019expressions-cl\u00e9s pertinentes<\/strong> \u00e0 int\u00e9grer \u00e0 diff\u00e9rents endroits de votre site (voir notre article de blog \u00ab\u00a0Comment choisir les mots cl\u00e9s pour le r\u00e9f\u00e9rencement de mon site internet ? \u00bb\u00a0https:\/\/www.24-7.fr\/blog\/choisir-ses-mots-cles-pour-le-seo\/<\/a>).<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/12\/flat-vector2.png\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb89%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|1px|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb\u00c9tape n\u00b02 : Travailler votre site internet en profondeur\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbN||divi||400″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbConseil SEO n\u00b02 : Travailler votre site internet en profondeur\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/12\/515470-PIHD6X-402-1.png\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une fois votre liste de mots-cl\u00e9s d\u00e9finie, le plus important reste \u00e0 faire\u00a0: ajouter ces mots-cl\u00e9s \u00e0 vos contenus.<\/p>\n

Dans un premier temps si n\u00e9cessaire, construisez ou reconstruisez votre arborescence en fonction de votre liste d\u2019expressions-cl\u00e9s, afin de d\u00e9terminer quelle page travailler avec quelle expression (1 expression-cl\u00e9 = 1 page<\/strong>).<\/p>\n

Les mots-cl\u00e9s sont \u00e0 ajouter subtilement \u00e0 vos contenus\u00a0: titres, textes, images (texte alternatif), balises m\u00e9ta (URL, m\u00e9ta-description, m\u00e9ta-title). \u00c0 noter\u00a0: vos pages doivent contenir environ 300 mots pour \u00eatre per\u00e7ues comme int\u00e9ressantes par les moteurs de recherche.<\/em><\/p>\n

Enfin, n\u2019oubliez pas le maillage interne<\/strong> (liens internes depuis des pages principales de votre site vers les pages travaill\u00e9es pour le SEO).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb\u00c9tape n\u00b03 : Elargir sa pr\u00e9sence sur le web\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbN||divi||400″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbConseil SEO n\u00b03 : Elargir sa pr\u00e9sence sur le web\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_4,1_4″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|13px|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Vous avez travaill\u00e9 les contenus de votre site en ajoutant les expressions-cl\u00e9s sur lesquelles vous souhaitez vous positionner\u00a0: vous avez optimis\u00e9 la performance de votre site. Parfait\u00a0!<\/p>\n

Mais il reste un aspect que vous pouvez encore am\u00e9liorer\u00a0: votre popularit\u00e9<\/strong>. Ce crit\u00e8re est tr\u00e8s important pour les moteurs de recherche. Un site dont on parle est un site pertinent, qui m\u00e9rite d\u2019\u00eatre visit\u00e9. Pour travailler votre popularit\u00e9, pensez dans un premier temps aux \u00e9changes de liens. Cela peut \u00eatre un moyen facile d\u2019obtenir des backlinks<\/em> (liens sur des sites externes pointant vers votre site). Sinon, r\u00e9fl\u00e9chissez \u00e0 vous inscrire sur des annuaires web, g\u00e9n\u00e9ralistes ou sp\u00e9cialis\u00e9s.<\/p>\n

N\u2019oubliez pas les r\u00e9seaux sociaux<\/strong> qui sont un bon moyen d\u2019\u00e9largir sa pr\u00e9sence sur le web, \u00e0 condition de publier r\u00e9guli\u00e8rement du contenu.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/12\/417700-PDQC4H-345-1.png\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb\u00c9tape n\u00b04 : D\u00e9clarer son site \u00e0 Google\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbN||divi||400″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbConseil SEO n\u00b04 : D\u00e9clarer son site aux moteurs de recherche\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|13px|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/12\/ONZ74M1-2.png\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Votre site est optimis\u00e9, c\u2019est bien. Mais pour que votre travail ait un impact, il faut que les robots de Google<\/strong>\u00a0passent sur votre site pour lire le contenu de vos pages, l\u2019analysent et d\u00e9cident si votre contenu est pertinent.<\/p>\n

Pour cela, pensez \u00e0 d\u00e9clarer votre plan du site<\/strong> \u00e0 Google via Google Search Console. V\u00e9rifier d\u2019abord si les pages travaill\u00e9es avec vos expressions-cl\u00e9s apparaissent bien dans votre plan de site.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#ffffff\u00a0\u00bb divider_weight=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb10px||10px|\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_blurb title=\u00a0\u00bb\u00c9tape n\u00b05 : Mesurer ses r\u00e9sultats, optimiser son site et recommencer.\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbN||divi||400″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbConseil SEO n\u00b03 : Elargir sa pr\u00e9sence sur le web\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_4,1_4″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|13px|0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour savoir si tout ce travail est efficace et porte ses fruits, vous allez devoir mesurer et analyser vos r\u00e9sultats.<\/strong><\/p>\n

Plusieurs outils gratuits existent pour suivre votre positionnement, conna\u00eetre les facteurs bloquants, suivre vos backlinks\u2026 En fonction de vos r\u00e9sultats, vous pourrez ajuster votre travail et apporter des am\u00e9liorations.<\/strong><\/p>\n

L\u2019important est de consacrer r\u00e9guli\u00e8rement du temps<\/strong> \u00e0 votre site pour l\u2019optimiser, le faire vivre et le rendre meilleur que celui de vos concurrents.<\/p>\n

L\u2019outil smallseotools.com (en anglais) est assez complet et vous permet de garder un \u0153il sur l\u2019ensemble du r\u00e9f\u00e9rencement de votre site\u00a0: analyse de densit\u00e9 de mot-cl\u00e9, positionnement sur vos mots-cl\u00e9s, analyse de vos backlinks, g\u00e9n\u00e9rateur de sitemap, compresseur d\u2019image\u2026<\/p>\n

Google Analytics vous permettra de cr\u00e9er des rapports personnalis\u00e9s mais aussi de cr\u00e9er des objectifs de conversions. De quoi analyser en d\u00e9tail le comportement de vos visiteurs et comprendre les facteurs bloquants.<\/p>\n

Analysez, ajustez, recommencez<\/span>.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/12\/155375-OV91NT-829-2.png\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px||0px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-right:0px!important;||width:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Vous l\u2019aurez compris, avec le r\u00e9f\u00e9rencement naturel, il ne s\u2019agit pas de travailler sur son site une bonne fois pour toute puis de le laisser tourner seul\u00a0: vous risquerez de g\u00e2cher vos efforts et de ne pas obtenir un r\u00e9f\u00e9rencement p\u00e9renne. Un travail de r\u00e9flexion<\/strong> est \u00e0 mener en amont pour d\u00e9finir les expressions-cl\u00e9s strat\u00e9giques qui vous am\u00e8neront le plus de visites. Ensuite, optimisez vos contenus et acc\u00e9l\u00e9rez l\u2019indexation de vos nouvelles pages. En gardant un \u0153il sur l\u2019activit\u00e9 de votre site, vous constaterez les points \u00e0 am\u00e9liorer. En bref\u00a0: en travaillant r\u00e9guli\u00e8rement<\/strong>, vous pourrez am\u00e9liorer votre r\u00e9f\u00e9rencement sur Google et r\u00e9ussirez \u00e0 le maintenir.<\/p>\n

[\/et_pb_text][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Besoin d’\u00eatre accompagn\u00e9 dans votre strat\u00e9gie de r\u00e9f\u00e9rencement naturel ?<\/h3>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.24-7.fr\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbPrenez rendez-vous avec nos experts !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le web est en constante \u00e9volution. Chaque jour, des milliers de nouveaux sites sont r\u00e9f\u00e9renc\u00e9s, de nouvelles tendances sont mises en avant, de nouveaux concurrents s’opposent \u00e0 vous. Pour am\u00e9liorer le r\u00e9f\u00e9rencement de votre site internet sur Google, il est donc indispensable de suivre cette dynamique et ce troubillon de nouveaut\u00e9s en optimisant\u00a0r\u00e9guli\u00e8rement votre site […]<\/p>\n","protected":false},"author":9,"featured_media":2621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45,1,21,3],"tags":[],"class_list":["post-2546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-strategie","category-non-classifiee","category-referencement-2","category-solutions"],"acf":[],"yoast_head":"\nAm\u00e9liorer son r\u00e9f\u00e9rencement sur google en 5 \u00e9tapes<\/title>\n<meta name=\"description\" content=\"24-7, l'agence web, vous expliquent en 5 \u00e9tapes pourquoi il est indispensable 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content=\"https:\/\/www.facebook.com\/AgenceWeb247\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-18T14:21:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T09:56:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2018\/12\/ameliorer-referencement-google-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Estelle Zabaldano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Zabaldano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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