{"id":3049,"date":"2023-04-13T08:37:44","date_gmt":"2023-04-13T08:37:44","guid":{"rendered":"https:\/\/www.24-7.fr\/blog\/?p=3049"},"modified":"2024-07-09T09:09:22","modified_gmt":"2024-07-09T09:09:22","slug":"3-tips-pour-booster-le-taux-de-conversion-de-votre-boutique-en-ligne","status":"publish","type":"post","link":"https:\/\/www.24-7.fr\/blog\/3-tips-pour-booster-le-taux-de-conversion-de-votre-boutique-en-ligne\/","title":{"rendered":"3 tips pour booster le taux de conversion de votre boutique en ligne"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbChapeau\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ text_text_color=\u00a0\u00bb#0069B3″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px\u00a0\u00bb border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#0069B3″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Il ne vous manque peut-\u00eatre pas grand chose pour optimiser votre site e-commerce<\/a> et transformer vos visiteurs en clients. Nous vous d\u00e9voilons les am\u00e9liorations qui feront d\u00e9coler le taux de conversion de votre boutique en ligne. Vos visiteurs trouveront votre site web fluide, rapide, efficace et il deviendra LA r\u00e9f\u00e9rence du march\u00e9 dans leur esprit. C’est aussi le meilleur moyen de fid\u00e9liser vos clients, car ils retiendront cette exp\u00e9rience client agr\u00e9able et voudront recommencer\u00a0 !<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbTips n\u00b01 : proposez un \u00ab menu riche \u00bb \u00e0 vos visiteurs\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||15px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Il existe plusieurs types de menus (ou navigation) sur un site internet.<\/p>\n

Les menus \u00ab\u00a0simples\u00a0\u00bb<\/strong> : Quand vous survolez les onglets du menu, une simple liste de sous-pages s’affiche.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/menu-simple-marie-blachere.jpg\u00a0\u00bb alt=\u00a0\u00bbmenu simple marie blach\u00e8re\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les menus \u00ab\u00a0riches\u00a0\u00bb<\/strong> : Quand vous survolez les onglets du menu, une liste structur\u00e9e s\u2019affiche, souvent sur plusieurs colonnes et parfois accompagn\u00e9e d\u2019images.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/menu-riche-decathlon-2.jpg\u00a0\u00bb alt=\u00a0\u00bbmenu riche decathlon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le menu riche guide l\u2019internaute dans sa recherche et lui simplifie la t\u00e2che. Exemple : le non-sp\u00e9cialiste charg\u00e9 de commander une pi\u00e8ce dont il ignore le nom la reconna\u00eetra tout de suite sur une photo.<\/p>\n

Sur WordPress ou PrestaShop, il existe plusieurs plugins permettant de configurer simplement votre menu riche.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbTips n\u00b02 : assurez-vous que le moteur de recherche de votre site est efficace\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|15px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/moteur-recherche-maison-du-monde.png\u00a0\u00bb alt=\u00a0\u00bbmoteur de recherche maison du monde\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’internaute qui cherche un produit sur un site e-commerce doit pouvoir le trouver sans effort.<\/p>\n

Malheureusement, ce n\u2019est pas toujours le cas, m\u00eame sur de grands sites e-commerce.<\/p>\n

Vous est-il d\u00e9j\u00e0 arriv\u00e9 d’utiliser le moteur de recherche d’un site pour d\u00e9nicher un article pr\u00e9cis (par exemple une r\u00e9f\u00e9rence de pneu) et de ne pas trouver le produit correspondant ?
Alors qu\u2019une recherche sur Google avec les m\u00eames termes vous conduit vers la page produit du site internet o\u00f9 vous aviez effectu\u00e9 la recherche initiale ?<\/p>\n

Autrement dit : l’article existe, Google le trouve, mais pas le moteur de recherche du site e-commerce.<\/p>\n

Si le moteur de recherche de votre site pr\u00e9sente les m\u00eames carences, vos prospects effectueront eux aussi une recherche sur Google. Ils risquent alors d\u2019aboutir chez vos concurrents et vous perdrez des ventes.<\/p>\n

Pourtant, et m\u00eame si vous avez des milliers de r\u00e9f\u00e9rences, des solutions existent.<\/p>\n

Voici des am\u00e9liorations que vous pouvez mettre en place pour am\u00e9liorer la recherche sur votre site :<\/p>\n

\u279c installer un module compl\u00e9mentaire qui g\u00e8re les recherches plus finement,<\/p>\n

\u279c mettre en forme une page de r\u00e9sultats de recherche plus ergonomique,<\/p>\n

\u279c penser \u00e0 indexer TOUS vos produits pour la recherche.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbTips n\u00b03 : \u00e9quipez-vous de filtres multi-crit\u00e8res\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_icon_background_color=\u00a0\u00bb#0069b3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_radii_image=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb border_width_all_image=\u00a0\u00bb2px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto||auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|15px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/filtres-salons-jardin.png\u00a0\u00bb alt=\u00a0\u00bbfiltres de s\u00e9lection castorama\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Des filtres puissants et pertinents vont permettre aux visiteurs de tomber sur LE produit dont ils ont besoin. C\u2019est le compl\u00e9ment indispensable d\u2019un bon moteur de recherche de site internet.<\/p>\n

Souvent, l’outil de recherche d’un site web fournit trop de r\u00e9sultats. Des filtres multicrit\u00e8res bien param\u00e9tr\u00e9s vont finir le travail pour faire afficher le produit recherch\u00e9 par l’internaute.<\/p>\n

L\u00e0 encore, en tant que consommateur, vous avez peut-\u00eatre constat\u00e9 sur certains sites que ces filtres marchaient mal : aucun r\u00e9sultat, trop de r\u00e9sultats ou r\u00e9sultats aberrants\u2026 Pour bien vendre, votre PME doit \u00e9viter cet \u00e9cueil.<\/p>\n

Voici les solutions \u00e0 mettre en place :<\/p>\n

\u279c d\u00e9finir des crit\u00e8res de filtrage adapt\u00e9s \u00e0 la logique et aux besoins de vos clients,<\/p>\n

\u279c choisir des filtres qui peuvent \u00eatre combin\u00e9s entre eux,<\/p>\n

\u279c choisir des filtres qui peuvent \u00eatre hi\u00e9rarchis\u00e9s (crit\u00e8res et sous-crit\u00e8res), pour des r\u00e9sultats plus pr\u00e9cis,<\/p>\n

\u279c \u00ab taguer \u00bb TOUS vos produits pour que les filtres les prennent en compte.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Si le taux de conversion de votre site e-commerce ne d\u00e9colle pas, pensez \u00e0 mettre en place des solutions qui faciliteront l’exp\u00e9rience utilisateur. Un visiteur qui ne trouve pas le produit recherch\u00e9 sur votre site ira le chercher sur le site de votre concurrent ! Moteur de recherche, filtres, menu riche… Aiguillez votre visiteur pour que sa recherche aboutisse le plus simplement et rapidement possible. 24-7, agence web pr\u00e8s de Grenoble<\/a>, peut vous accompagner dans la cr\u00e9ation d’un site internet<\/a> optimis\u00e9 pour vendre en ligne.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Il ne vous manque peut-\u00eatre pas grand chose pour optimiser votre site e-commerce et transformer vos visiteurs en clients. Nous vous d\u00e9voilons les am\u00e9liorations qui feront d\u00e9coler le taux de conversion de votre boutique en ligne.<\/p>\n","protected":false},"author":12,"featured_media":3086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42,1,3],"tags":[],"class_list":["post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-non-classifiee","category-solutions"],"acf":[],"yoast_head":"\n3 Tips pour booster le taux de conversion de votre boutique<\/title>\n<meta name=\"description\" content=\"24-7, l'agence web \u00e0 Grenoble, vous donne dans cet article 3 tips pour booster le taux reconversion de votre boutique en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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