{"id":3280,"date":"2023-05-16T15:10:17","date_gmt":"2023-05-16T15:10:17","guid":{"rendered":"https:\/\/www.24-7.fr\/blog\/?p=3280"},"modified":"2024-07-09T08:38:06","modified_gmt":"2024-07-09T08:38:06","slug":"5-raisons-de-se-lancer-dans-le-commerce","status":"publish","type":"post","link":"https:\/\/www.24-7.fr\/blog\/5-raisons-de-se-lancer-dans-le-commerce\/","title":{"rendered":"5 raisons de se lancer dans le e-commerce"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbLigne\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbChapeau\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ text_text_color=\u00a0\u00bb#0069B3″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px\u00a0\u00bb border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#0069B3″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les PME et commerces de proximit\u00e9 peuvent-ils r\u00e9ussir dans le commerce en ligne ? La r\u00e9ponse est OUI ! Nous vous pr\u00e9sentons 5 points cl\u00e9s qui pourront vous convaincre. Ne manquez pas l’opportunit\u00e9 d’\u00e9largir ou fid\u00e9liser votre client\u00e8le, et ainsi booster votre activit\u00e9 en ligne !<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLe ticket d\u2019entr\u00e9e est raisonnable\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/picto247-1.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb19px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Il existe beaucoup de briques logicielles toutes pr\u00eates (on parle de \u00ab modules \u00bb ou de \u00ab plugins \u00bb) pour faire du e-commerce<\/a> ou du click and collect. <\/span>Au lieu de payer un d\u00e9veloppement de A \u00e0 Z, vous int\u00e9grez ces plugins \u00e0 votre site internet.<\/a><\/span><\/p>\n

Certes, il faut investir un peu au d\u00e9part. Mais dans des proportions raisonnables. <\/span>Vous d\u00e9pensez plus, mais pour gagner plus. <\/span><\/p>\n

En effet, il n\u2019y a plus d\u2019interm\u00e9diaire entre votre client et vous : votre marge nette s\u2019am\u00e9liore consid\u00e9rablement.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbLigne\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbVous \u00e9tendez votre p\u00e9rim\u00e8tre de vente\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/picto247-2.png\u00a0\u00bb alt=\u00a0\u00bbnum\u00e9ro 2″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb19px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les dirigeants le savent : il est difficile de renouveler son portefeuille clients pour des raisons d\u2019habitudes, de proximit\u00e9 g\u00e9ographique, de liens personnels, etc. <\/span><\/p>\n

Avec le e-commerce, ces barri\u00e8res tombent. Vous pouvez vendre \u00e0 800 km de chez vous, voire dans les pays francophones limitrophes. <\/span><\/p>\n

De modestes petits magasins situ\u00e9s en zone rurale ont cr\u00e9\u00e9 des sites de vente en ligne<\/a> qui rayonnent dans toute la France.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb19px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Boutique WordPress Woocommerce<\/a>, si\u00e8ge bas\u00e9 \u00e0 Villard-Bonnot (petite commune en Is\u00e8re).
+ de 2 500 clients dans le monde entier.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/05\/boutique-en-ligne-element.jpg\u00a0\u00bb alt=\u00a0\u00bbboutique woocommerce element.vet\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLes g\u00e9ants du e-commerce ne vendent pas de tout\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/picto247-3.png\u00a0\u00bb alt=\u00a0\u00bbnum\u00e9ro 3″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb19px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les gros sites de e-commerce ont des millions de r\u00e9f\u00e9rences, mais pas forc\u00e9ment celle que vous cherchez. Alors que des petits sites sp\u00e9cialis\u00e9s dans un march\u00e9 de niche (pi\u00e8ces techniques, pi\u00e8ces de rechange par exemple) deviennent LA r\u00e9f\u00e9rence dans leur domaine. <\/span><\/p>\n

C\u2019est la largeur de leurs gammes qui fait leur puissance de frappe. Surtout si elles ajoutent des conseils techniques, un chat, des vid\u00e9os p\u00e9dagogiques… <\/span><\/p>\n

Vous avez une offre produits rare et sp\u00e9cifique ? Misez sur le e-commerce.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb19px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Boutique WordPress Woocommerce<\/a> sp\u00e9cialis\u00e9e dans la spectroscopie astronomique.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/05\/boutique-shelyak.jpg\u00a0\u00bb alt=\u00a0\u00bbboutique en ligne Shelyak\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbJouez la proximit\u00e9 avec le click and collect\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/picto247-4.png\u00a0\u00bb alt=\u00a0\u00bbnum\u00e9ro 4″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb19px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qui n\u2019a jamais couru d\u2019une boulangerie \u00e0 l\u2019autre pour trouver du pain le soir ou le dimanche ? C\u2019est ce qui a pouss\u00e9 l’un de nos clients, un fournil is\u00e9rois, \u00e0 <\/span>ajouter un module de click and collect \u00e0 son site. <\/span><\/p>\n

L\u2019impact sur le chiffre d\u2019affaires a \u00e9t\u00e9 rapide et spectaculaire. Le client choisit le jour de son passage et le lieu : soit \u00e0 la boutique, soit sur un march\u00e9. Il ach\u00e8te en commerce de proximit\u00e9, mais avec la certitude d\u2019\u00eatre servi. <\/span><\/p>\n

Quant \u00e0 la boulangerie, elle peut ainsi anticiper une partie de ses ventes et ajuster sa production en cons\u00e9quence.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb19px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Click and collect ajout\u00e9 sur le site vitrine Jimdo<\/a> d’une boulangerie artisanale.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/05\/click-and-collect-boulangerie.jpg\u00a0\u00bb alt=\u00a0\u00bbclick and collect boulangerie\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbPour les distributeurs, le e-commerce n\u2019est plus un concurrent\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/04\/picto247-5.png\u00a0\u00bb alt=\u00a0\u00bbnum\u00e9ro 5″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb admin_label=\u00a0\u00bbSous-titre\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ header_level=\u00a0\u00bbh2″ header_text_color=\u00a0\u00bb#0069b3″ header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb8px|8px|8px|8px|false|false\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb19px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:8px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb use_circle_border=\u00a0\u00bbon\u00a0\u00bb circle_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb image_icon_background_color__sticky_enabled=\u00a0\u00bb#0069b3″ image_icon_background_color__sticky=\u00a0\u00bb#0069b3″][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Longtemps, les PME industrielles se sont refus\u00e9es \u00e0 faire du e-commerce pour ne pas braquer leurs distributeurs. Alors que ces derniers, eux, vendaient en ligne ! <\/span><\/p>\n

C\u2019est une p\u00e9riode r\u00e9volue : les PME peuvent se lancer sans crainte d\u00e8s lors qu\u2019elles pratiquent les m\u00eames prix que leur r\u00e9seau. Et sur ces ventes, elles touchent 100 % de la marge. <\/span><\/p>\n

Enfin, n\u2019oubliez pas que certains clients n\u2019ach\u00e8teront jamais chez Amazon, par principe. Ceux-l\u00e0 cherchent les \u00ab petits \u00bb sites de e-commerce. Alors, aucune raison de vous abstenir.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb19px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Boutique PrestaShop<\/a> d’un disitributeur de produits d\u00e9di\u00e9s \u00e0 l’univers de la piscine.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.24-7.fr\/blog\/wp-content\/uploads\/2023\/05\/boutique-prd-piscine.jpg\u00a0\u00bb alt=\u00a0\u00bbboutique PRD piscines\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_divider color=\u00a0\u00bb#ffffff\u00a0\u00bb divider_weight=\u00a0\u00bb3px\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||-7px|||\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px|\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth:100%!important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La vente en ligne n’est plus r\u00e9serv\u00e9e aux grandes entreprises : les PME et les commerces de proximit\u00e9 peuvent se lancer et r\u00e9ussir. Gr\u00e2ce aux solutions e-commerce accessibles et parfois peu co\u00fbteuses, les commerces peuvent \u00e9tendre leur port\u00e9e et toucher une client\u00e8le plus large. Le click and collect permet \u00e9galement de jouer la carte de la proximit\u00e9 tout en offrant plus de choix aux clients. En somme, le e-commerce est une opportunit\u00e9 \u00e0 saisir pour les petites entreprises qui veulent se d\u00e9velopper et prosp\u00e9rer dans un monde de plus en plus connect\u00e9.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Les PME et commerces de proximit\u00e9 peuvent-ils r\u00e9ussir dans le commerce en ligne ? Nous vous pr\u00e9sentons 5 points cl\u00e9s qui pourront vous convaincre. Ne manquez pas l\u2019opportunit\u00e9 d\u2019\u00e9largir ou fid\u00e9liser votre client\u00e8le.<\/p>\n","protected":false},"author":12,"featured_media":3294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42,1,3],"tags":[],"class_list":["post-3280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-non-classifiee","category-solutions"],"acf":[],"yoast_head":"\n5 raisons de se lancer dans le e-commerce - Casse-cro\u00fbte digital 5 raisons de se lancer dans le e-commerce<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi les PME ainsi que les commerces de proximit\u00e9 peuvent r\u00e9ussir dans le commerce en ligne en cinq points cl\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.24-7.fr\/blog\/5-raisons-de-se-lancer-dans-le-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 raisons de se lancer dans le e-commerce - 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